Fine Art America – Selling Through The Platform

Fine Art America

Fine Art America is a prominent online marketplace that connects artists with potential buyers, allowing artists to showcase and sell their artwork. It provides a platform for artists to reach a global audience and offers various features and tools to support their sales efforts. In this article, we will explore the pros and cons of selling art through this marketplace.

Central Park. NYC. Photo by Alex Gubski.

Central Park. NYC. Photo by Alex Gubski.

Pros of Selling Art on Fine Art America

Large and Diverse Marketplace

Fine Art America boasts a massive user base of art enthusiasts, collectors, and interior designers, providing artists with exposure to a wide range of potential buyers. The platform attracts customers from around the world, increasing the chances of selling artwork to a global audience.

Easy Setup and User-Friendly Interface

Creating an artist profile and setting up an online store on this platform is relatively simple, even for artists with minimal technical expertise. The platform offers a user-friendly interface, allowing artists to upload and manage their artwork efficiently.

Print-on-Demand Services

Fine Art America operates on a print-on-demand model, which means artists do not have to handle the printing, framing, and shipping processes themselves. Once an order is placed, Fine Art America takes care of producing and delivering the artwork, saving artists time and effort.

Wide Range of Products

Fine Art America offers a diverse range of products for artists to sell their artwork, including prints, canvas prints, framed prints, greeting cards, phone cases, and home decor items. This variety allows artists to cater to different customer preferences and expand their product offerings.

Marketing and Promotion Tools

The platform provides artists with various marketing and promotion tools to enhance their visibility and attract potential buyers. Artists can customize their storefronts, add descriptions and keywords to their artwork, participate in contests, and leverage social media integrations to reach a broader audience.

International Shipping

Fine Art America offers international shipping, allowing artists to reach buyers around the world without having to handle the logistics themselves. This expands the potential customer base and provides opportunities for artists to sell their art globally.

Artwork Licensing Opportunities

Fine Art America provides artists with the option to license their artwork for various purposes, such as commercial use, reproduction, and merchandise production. This can be an additional avenue for artists to generate income and gain exposure.

Sales Analytics and Reporting

The platform provides artists with comprehensive sales analytics and reporting tools. Artists can track their sales, monitor popular artwork, identify trends, and gain insights into their customer demographics. These analytics can help artists refine their marketing strategies and make informed business decisions.

Limited-edition acrylic-mounted fine art photography print.

Summer Dream. Limited edition print by Alex Gubski

Cons of Selling Art on Fine Art America

High Competition

With a large number of artists on the platform, the competition for visibility and sales can be intense. Artists need to invest time and effort in marketing their work effectively and standing out amidst the crowd.

Pricing Control

Fine Art America sets the base prices for products based on the artist’s chosen markup, and artists have limited control over pricing. While this simplifies the process for some artists, others may prefer greater control over their pricing strategies.

Commission Structure

The marketplace charges a commission on each sale made through the platform. The commission rates vary depending on the type of product, ranging from 5% to 30%. Artists should consider these fees when pricing their artwork to ensure a fair profit margin.

Limited Artist Community Interaction

While Fine Art America provides a platform for artists to sell their work, the sense of community and interaction among artists may be relatively limited compared to other artist-focused platforms. Some artists prefer platforms that foster stronger connections among creators.

Limited Artist Branding

While the platform allows artists to customize their storefronts to a certain extent, the platform primarily focuses on showcasing the artwork rather than emphasizing the artist’s individual brand. Artists looking for more extensive branding opportunities may find other platforms more suitable.

Artist Control over Product Quality

As Fine Art America operates on a print-on-demand model, artists have limited control over the production and quality of their artwork. Artists must rely on Fine Art America’s printing and packaging services, which may not meet their exact preferences or standards.

Loss of Direct Customer Interaction

When selling art through Fine Art America, artists may not have direct interaction with customers. This lack of direct communication can make it challenging to build personal connections, receive feedback, or provide additional services to customers.

Exclusive Sales Restrictions

Fine Art America does not allow artists to sell exclusive rights to their artwork through the platform. Artists should be aware that by listing their art on Fine Art America, they may limit their ability to sell exclusive rights to other parties.


Red Maple Tree Fine Art Photography Print

Spirit of the Earth. Limited edition by Alex Gubski

Now to recap – Fine Art America offers numerous advantages for artists looking to sell their artwork online, such as a large marketplace, user-friendly interface, print-on-demand services, and marketing tools. However, artists should also be aware of the potential downsides, including high competition, limited pricing control, commission fees, and a less interactive artist community. It is essential for artists to carefully evaluate their goals and preferences before deciding to sell their art through this platform or any other platform. As a thank you for making it to the end, I would like to invite you to view my collection of fine art landscape and nature photography.

Thank you

Alex Gubski